Making things with no end result is play that works.
Personal projects, experimentation and trying things with no end result are liberating, freeing our team from the constraints of the projects, however cool they may be. This particular project is a months work of creating images and animations and discarded tests collected into a 150 page paperback book.
As a curated book the work takes on a different meaning and its tangible form makes it feel more usable as part of the studio environment and inspiration.
We’ll be making more over the coming months and plan to share limited edition sets of books with our friends at Magma in Covent Garden and other curated booksellers.