Redefining how sport is experienced for Eurosport.

Continuing a 6-year partnership with Eurosport, we’ve helped them unleash a holistic viewing experience across all platforms. It redefines how sport is experienced, providing a seamless destination for a diverse fan base and bringing them closer than ever to live events, no matter when or where they’re watching.

Redefining how sport is experienced for Eurosport.

Continuing a 6-year partnership with Eurosport, we’ve helped them unleash a holistic viewing experience across all platforms. It redefines how sport is experienced, providing a seamless destination for a diverse fan base and bringing them closer than ever to live events, no matter when or where they’re watching.

Eurosport - 00 - Header + Text

Redefining how sport is experienced for Eurosport.

Continuing a 6-year partnership with Eurosport, we’ve helped them unleash a holistic viewing experience across all platforms. It redefines how sport is experienced, providing a seamless destination for a diverse fan base and bringing them closer than ever to live events, no matter when or where they’re watching.

Redefining how sport is experienced for Eurosport.

Continuing a 6-year partnership with Eurosport, we’ve helped them unleash a holistic viewing experience across all platforms. It redefines how sport is experienced, providing a seamless destination for a diverse fan base and bringing them closer than ever to live events, no matter when or where they’re watching.

Eurosport - 00 - Header + Text
Eurosport - 00 - Header + Text
Eurosport - 00 - Header + Text
Eurosport - 00 - Header + Text
Eurosport - 00 - Header + Text
Eurosport - 00 - Header + Text
Eurosport - 00 - Header + Text
Eurosport - 00 - Header + Text
Eurosport - 00 - Header + Text
Eurosport - 00 - Header + Text
Eurosport - 00 - Header + Text
Eurosport - 00 - Header + Text
Eurosport - 00 - Header + Text

Eurosport - 00 - Single Image

Eurosport - 00 - Single Image
Eurosport - 00 - Single Image
Eurosport - 00 - Single Image
Eurosport - 00 - Single Image
Eurosport - 00 - Single Image
Eurosport - 00 - Single Image
Eurosport - 00 - Single Image
Eurosport - 00 - Single Image
Eurosport - 00 - Single Image
Eurosport - 00 - Single Image
Eurosport - 00 - Single Image
Eurosport - 00 - Single Image
Eurosport - 00 - Single Image

A unified experience, everywhere.

Using the existing digital design system as a springboard, we developed a universal brand toolkit. A single destination for fans to connect with the sports that matter most, where the world’s best content is celebrated and enjoyed.

A unified experience, everywhere.

Using the existing digital design system as a springboard, we developed a universal brand toolkit. A single destination for fans to connect with the sports that matter most, where the world’s best content is celebrated and enjoyed.

Eurosport - 01 - Header + Text

A unified experience, everywhere.

Using the existing digital design system as a springboard, we developed a universal brand toolkit. A single destination for fans to connect with the sports that matter most, where the world’s best content is celebrated and enjoyed.

A unified experience, everywhere.

Using the existing digital design system as a springboard, we developed a universal brand toolkit. A single destination for fans to connect with the sports that matter most, where the world’s best content is celebrated and enjoyed.

Eurosport - 01 - Header + Text
Eurosport - 01 - Header + Text
Eurosport - 01 - Header + Text
Eurosport - 01 - Header + Text
Eurosport - 01 - Header + Text
Eurosport - 01 - Header + Text
Eurosport - 01 - Header + Text
Eurosport - 01 - Header + Text
Eurosport - 01 - Header + Text
Eurosport - 01 - Header + Text
Eurosport - 01 - Header + Text
Eurosport - 01 - Header + Text
Eurosport - 01 - Header + Text

Eurosport - 01 - Video Controls

Eurosport - 01 - Video Controls
Eurosport - 01 - Video Controls
Eurosport - 01 - Video Controls
Eurosport - 01 - Video Controls
Eurosport - 01 - Video Controls
Eurosport - 01 - Video Controls
Eurosport - 01 - Video Controls
Eurosport - 01 - Video Controls
Eurosport - 01 - Video Controls
Eurosport - 01 - Video Controls
Eurosport - 01 - Video Controls
Eurosport - 01 - Video Controls
Eurosport - 01 - Video Controls

The raw expression of sport.

Inspired by the need to tell real sports stories that capture depth, diversity and texture, we explored raw, layered design systems. From the delicate nuance of individual brush strokes to the domineering precision of architecture, we found inspiration in a range of art forms.

The raw expression of sport.

Inspired by the need to tell real sports stories that capture depth, diversity and texture, we explored raw, layered design systems. From the delicate nuance of individual brush strokes to the domineering precision of architecture, we found inspiration in a range of art forms.

Eurosport - 02 - Header + Text

The raw expression of sport.

Inspired by the need to tell real sports stories that capture depth, diversity and texture, we explored raw, layered design systems. From the delicate nuance of individual brush strokes to the domineering precision of architecture, we found inspiration in a range of art forms.

The raw expression of sport.

Inspired by the need to tell real sports stories that capture depth, diversity and texture, we explored raw, layered design systems. From the delicate nuance of individual brush strokes to the domineering precision of architecture, we found inspiration in a range of art forms.

Eurosport - 02 - Header + Text
Eurosport - 02 - Header + Text
Eurosport - 02 - Header + Text
Eurosport - 02 - Header + Text
Eurosport - 02 - Header + Text
Eurosport - 02 - Header + Text
Eurosport - 02 - Header + Text
Eurosport - 02 - Header + Text
Eurosport - 02 - Header + Text
Eurosport - 02 - Header + Text
Eurosport - 02 - Header + Text
Eurosport - 02 - Header + Text
Eurosport - 02 - Header + Text

Eurosport - 02 - X2 Grid (full) (1 of 2)

Eurosport - 02 - X2 Grid (full) (1 of 2)
Eurosport - 02 - X2 Grid (full) (1 of 2)
Eurosport - 02 - X2 Grid (full) (1 of 2)
Eurosport - 02 - X2 Grid (full) (1 of 2)
Eurosport - 02 - X2 Grid (full) (1 of 2)
Eurosport - 02 - X2 Grid (full) (1 of 2)
Eurosport - 02 - X2 Grid (full) (1 of 2)
Eurosport - 02 - X2 Grid (full) (1 of 2)
Eurosport - 02 - X2 Grid (full) (1 of 2)
Eurosport - 02 - X2 Grid (full) (1 of 2)
Eurosport - 02 - X2 Grid (full) (1 of 2)
Eurosport - 02 - X2 Grid (full) (1 of 2)
Eurosport - 02 - X2 Grid (full) (1 of 2)

Eurosport - 02 - X2 Grid (full) (2 of 2)

Eurosport - 02 - X2 Grid (full) (2 of 2)
Eurosport - 02 - X2 Grid (full) (2 of 2)
Eurosport - 02 - X2 Grid (full) (2 of 2)
Eurosport - 02 - X2 Grid (full) (2 of 2)
Eurosport - 02 - X2 Grid (full) (2 of 2)
Eurosport - 02 - X2 Grid (full) (2 of 2)
Eurosport - 02 - X2 Grid (full) (2 of 2)
Eurosport - 02 - X2 Grid (full) (2 of 2)
Eurosport - 02 - X2 Grid (full) (2 of 2)
Eurosport - 02 - X2 Grid (full) (2 of 2)
Eurosport - 02 - X2 Grid (full) (2 of 2)
Eurosport - 02 - X2 Grid (full) (2 of 2)
Eurosport - 02 - X2 Grid (full) (2 of 2)

The Canvas liberates the viewing experience.

To showcase sport in all its glory, we created The Canvas, a liminal window into every instant of competition. It’s an endless surface that unites moments, emotions and talent, allowing dimensional stories to unfold.

The Canvas liberates the viewing experience.

To showcase sport in all its glory, we created The Canvas, a liminal window into every instant of competition. It’s an endless surface that unites moments, emotions and talent, allowing dimensional stories to unfold.

Eurosport - 03 - Header + Text

The Canvas liberates the viewing experience.

To showcase sport in all its glory, we created The Canvas, a liminal window into every instant of competition. It’s an endless surface that unites moments, emotions and talent, allowing dimensional stories to unfold.

The Canvas liberates the viewing experience.

To showcase sport in all its glory, we created The Canvas, a liminal window into every instant of competition. It’s an endless surface that unites moments, emotions and talent, allowing dimensional stories to unfold.

Eurosport - 03 - Header + Text
Eurosport - 03 - Header + Text
Eurosport - 03 - Header + Text
Eurosport - 03 - Header + Text
Eurosport - 03 - Header + Text
Eurosport - 03 - Header + Text
Eurosport - 03 - Header + Text
Eurosport - 03 - Header + Text
Eurosport - 03 - Header + Text
Eurosport - 03 - Header + Text
Eurosport - 03 - Header + Text
Eurosport - 03 - Header + Text
Eurosport - 03 - Header + Text

Eurosport - 03 - Looping Video

Eurosport - 03 - Looping Video
Eurosport - 03 - Looping Video
Eurosport - 03 - Looping Video
Eurosport - 03 - Looping Video
Eurosport - 03 - Looping Video
Eurosport - 03 - Looping Video
Eurosport - 03 - Looping Video
Eurosport - 03 - Looping Video
Eurosport - 03 - Looping Video
Eurosport - 03 - Looping Video
Eurosport - 03 - Looping Video
Eurosport - 03 - Looping Video
Eurosport - 03 - Looping Video

Eurosport - 03 - Single Image

Eurosport - 03 - Single Image
Eurosport - 03 - Single Image
Eurosport - 03 - Single Image
Eurosport - 03 - Single Image
Eurosport - 03 - Single Image
Eurosport - 03 - Single Image
Eurosport - 03 - Single Image
Eurosport - 03 - Single Image
Eurosport - 03 - Single Image
Eurosport - 03 - Single Image
Eurosport - 03 - Single Image
Eurosport - 03 - Single Image
Eurosport - 03 - Single Image

Capturing the voice of athletes and fans.

The brand has two carefully crafted typefaces from Fontsmith and Cotype. We elevated them to create The Defiant Voice, an emotionally-charged type system that amplifies with energy and passion.

Capturing the voice of athletes and fans.

The brand has two carefully crafted typefaces from Fontsmith and Cotype. We elevated them to create The Defiant Voice, an emotionally-charged type system that amplifies with energy and passion.

Eurosport - 04 - Header + Text

Capturing the voice of athletes and fans.

The brand has two carefully crafted typefaces from Fontsmith and Cotype. We elevated them to create The Defiant Voice, an emotionally-charged type system that amplifies with energy and passion.

Capturing the voice of athletes and fans.

The brand has two carefully crafted typefaces from Fontsmith and Cotype. We elevated them to create The Defiant Voice, an emotionally-charged type system that amplifies with energy and passion.

Eurosport - 04 - Header + Text
Eurosport - 04 - Header + Text
Eurosport - 04 - Header + Text
Eurosport - 04 - Header + Text
Eurosport - 04 - Header + Text
Eurosport - 04 - Header + Text
Eurosport - 04 - Header + Text
Eurosport - 04 - Header + Text
Eurosport - 04 - Header + Text
Eurosport - 04 - Header + Text
Eurosport - 04 - Header + Text
Eurosport - 04 - Header + Text
Eurosport - 04 - Header + Text

Eurosport - 04 - Single Image (1 of 2)

Eurosport - 04 - Single Image (1 of 2)
Eurosport - 04 - Single Image (1 of 2)
Eurosport - 04 - Single Image (1 of 2)
Eurosport - 04 - Single Image (1 of 2)
Eurosport - 04 - Single Image (1 of 2)
Eurosport - 04 - Single Image (1 of 2)
Eurosport - 04 - Single Image (1 of 2)
Eurosport - 04 - Single Image (1 of 2)
Eurosport - 04 - Single Image (1 of 2)
Eurosport - 04 - Single Image (1 of 2)
Eurosport - 04 - Single Image (1 of 2)
Eurosport - 04 - Single Image (1 of 2)
Eurosport - 04 - Single Image (1 of 2)

Eurosport - 04 - Single Image (2 of 2)

Eurosport - 04 - Single Image (2 of 2)
Eurosport - 04 - Single Image (2 of 2)
Eurosport - 04 - Single Image (2 of 2)
Eurosport - 04 - Single Image (2 of 2)
Eurosport - 04 - Single Image (2 of 2)
Eurosport - 04 - Single Image (2 of 2)
Eurosport - 04 - Single Image (2 of 2)
Eurosport - 04 - Single Image (2 of 2)
Eurosport - 04 - Single Image (2 of 2)
Eurosport - 04 - Single Image (2 of 2)
Eurosport - 04 - Single Image (2 of 2)
Eurosport - 04 - Single Image (2 of 2)
Eurosport - 04 - Single Image (2 of 2)

Celebrating the athletes who overcame adversity to make their mark on the world.

Sport is so much more than wins and losses. It’s gruelling training, the depth of camaraderie and moments of delight. We devised a set of idents that recognise athletes’ power to inspire and make a difference in the world.

Celebrating the athletes who overcame adversity to make their mark on the world.

Sport is so much more than wins and losses. It’s gruelling training, the depth of camaraderie and moments of delight. We devised a set of idents that recognise athletes’ power to inspire and make a difference in the world.

Eurosport - 05 - Header + Text

Celebrating the athletes who overcame adversity to make their mark on the world.

Sport is so much more than wins and losses. It’s gruelling training, the depth of camaraderie and moments of delight. We devised a set of idents that recognise athletes’ power to inspire and make a difference in the world.

Celebrating the athletes who overcame adversity to make their mark on the world.

Sport is so much more than wins and losses. It’s gruelling training, the depth of camaraderie and moments of delight. We devised a set of idents that recognise athletes’ power to inspire and make a difference in the world.

Eurosport - 05 - Header + Text
Eurosport - 05 - Header + Text
Eurosport - 05 - Header + Text
Eurosport - 05 - Header + Text
Eurosport - 05 - Header + Text
Eurosport - 05 - Header + Text
Eurosport - 05 - Header + Text
Eurosport - 05 - Header + Text
Eurosport - 05 - Header + Text
Eurosport - 05 - Header + Text
Eurosport - 05 - Header + Text
Eurosport - 05 - Header + Text
Eurosport - 05 - Header + Text

Eurosport - 05 - Looping Video

Eurosport - 05 - Looping Video
Eurosport - 05 - Looping Video
Eurosport - 05 - Looping Video
Eurosport - 05 - Looping Video
Eurosport - 05 - Looping Video
Eurosport - 05 - Looping Video
Eurosport - 05 - Looping Video
Eurosport - 05 - Looping Video
Eurosport - 05 - Looping Video
Eurosport - 05 - Looping Video
Eurosport - 05 - Looping Video
Eurosport - 05 - Looping Video
Eurosport - 05 - Looping Video

Eurosport - 05 - Single Image (1 of 2)

Eurosport - 05 - Single Image (1 of 2)
Eurosport - 05 - Single Image (1 of 2)
Eurosport - 05 - Single Image (1 of 2)
Eurosport - 05 - Single Image (1 of 2)
Eurosport - 05 - Single Image (1 of 2)
Eurosport - 05 - Single Image (1 of 2)
Eurosport - 05 - Single Image (1 of 2)
Eurosport - 05 - Single Image (1 of 2)
Eurosport - 05 - Single Image (1 of 2)
Eurosport - 05 - Single Image (1 of 2)
Eurosport - 05 - Single Image (1 of 2)
Eurosport - 05 - Single Image (1 of 2)
Eurosport - 05 - Single Image (1 of 2)

Eurosport - 05 - Single Image (2 of 2)

Eurosport - 05 - Single Image (2 of 2)
Eurosport - 05 - Single Image (2 of 2)
Eurosport - 05 - Single Image (2 of 2)
Eurosport - 05 - Single Image (2 of 2)
Eurosport - 05 - Single Image (2 of 2)
Eurosport - 05 - Single Image (2 of 2)
Eurosport - 05 - Single Image (2 of 2)
Eurosport - 05 - Single Image (2 of 2)
Eurosport - 05 - Single Image (2 of 2)
Eurosport - 05 - Single Image (2 of 2)
Eurosport - 05 - Single Image (2 of 2)
Eurosport - 05 - Single Image (2 of 2)
Eurosport - 05 - Single Image (2 of 2)

Guiding fans through their favourite events.

Eurosport serves fans with an incredible depth of content. We used colour to communicate states of live. Everything live is flooded with red while, in replay mode, core blue rules the system. Responding to content, colours adapt so fans can focus on the action without any disruption.

Guiding fans through their favourite events.

Eurosport serves fans with an incredible depth of content. We used colour to communicate states of live. Everything live is flooded with red while, in replay mode, core blue rules the system. Responding to content, colours adapt so fans can focus on the action without any disruption.

Eurosport - 06 - Header + Text

Guiding fans through their favourite events.

Eurosport serves fans with an incredible depth of content. We used colour to communicate states of live. Everything live is flooded with red while, in replay mode, core blue rules the system. Responding to content, colours adapt so fans can focus on the action without any disruption.

Guiding fans through their favourite events.

Eurosport serves fans with an incredible depth of content. We used colour to communicate states of live. Everything live is flooded with red while, in replay mode, core blue rules the system. Responding to content, colours adapt so fans can focus on the action without any disruption.

Eurosport - 06 - Header + Text
Eurosport - 06 - Header + Text
Eurosport - 06 - Header + Text
Eurosport - 06 - Header + Text
Eurosport - 06 - Header + Text
Eurosport - 06 - Header + Text
Eurosport - 06 - Header + Text
Eurosport - 06 - Header + Text
Eurosport - 06 - Header + Text
Eurosport - 06 - Header + Text
Eurosport - 06 - Header + Text
Eurosport - 06 - Header + Text
Eurosport - 06 - Header + Text

Eurosport - 06 - Looping Video

Eurosport - 06 - Looping Video
Eurosport - 06 - Looping Video
Eurosport - 06 - Looping Video
Eurosport - 06 - Looping Video
Eurosport - 06 - Looping Video
Eurosport - 06 - Looping Video
Eurosport - 06 - Looping Video
Eurosport - 06 - Looping Video
Eurosport - 06 - Looping Video
Eurosport - 06 - Looping Video
Eurosport - 06 - Looping Video
Eurosport - 06 - Looping Video
Eurosport - 06 - Looping Video

Eurosport - 06 - Single Image (1 of 2)

Eurosport - 06 - Single Image (1 of 2)
Eurosport - 06 - Single Image (1 of 2)
Eurosport - 06 - Single Image (1 of 2)
Eurosport - 06 - Single Image (1 of 2)
Eurosport - 06 - Single Image (1 of 2)
Eurosport - 06 - Single Image (1 of 2)
Eurosport - 06 - Single Image (1 of 2)
Eurosport - 06 - Single Image (1 of 2)
Eurosport - 06 - Single Image (1 of 2)
Eurosport - 06 - Single Image (1 of 2)
Eurosport - 06 - Single Image (1 of 2)
Eurosport - 06 - Single Image (1 of 2)
Eurosport - 06 - Single Image (1 of 2)

Eurosport - 06 - Single Image (2 of 2)

Eurosport - 06 - Single Image (2 of 2)
Eurosport - 06 - Single Image (2 of 2)
Eurosport - 06 - Single Image (2 of 2)
Eurosport - 06 - Single Image (2 of 2)
Eurosport - 06 - Single Image (2 of 2)
Eurosport - 06 - Single Image (2 of 2)
Eurosport - 06 - Single Image (2 of 2)
Eurosport - 06 - Single Image (2 of 2)
Eurosport - 06 - Single Image (2 of 2)
Eurosport - 06 - Single Image (2 of 2)
Eurosport - 06 - Single Image (2 of 2)
Eurosport - 06 - Single Image (2 of 2)
Eurosport - 06 - Single Image (2 of 2)

Eurosport - 06 - X2 Grid

Eurosport - 06 - X2 Grid
Eurosport - 06 - X2 Grid
Eurosport - 06 - X2 Grid
Eurosport - 06 - X2 Grid
Eurosport - 06 - X2 Grid
Eurosport - 06 - X2 Grid
Eurosport - 06 - X2 Grid
Eurosport - 06 - X2 Grid
Eurosport - 06 - X2 Grid
Eurosport - 06 - X2 Grid
Eurosport - 06 - X2 Grid
Eurosport - 06 - X2 Grid
Eurosport - 06 - X2 Grid

Modular and infinitely editable.

Designed to be updateable on the fly, in the moment and bang up to date. The kit allows regional teams total flexibility. Always.

Modular and infinitely editable.

Designed to be updateable on the fly, in the moment and bang up to date. The kit allows regional teams total flexibility. Always.

Eurosport - 07 - Header + Text

Modular and infinitely editable.

Designed to be updateable on the fly, in the moment and bang up to date. The kit allows regional teams total flexibility. Always.

Modular and infinitely editable.

Designed to be updateable on the fly, in the moment and bang up to date. The kit allows regional teams total flexibility. Always.

Eurosport - 07 - Header + Text
Eurosport - 07 - Header + Text
Eurosport - 07 - Header + Text
Eurosport - 07 - Header + Text
Eurosport - 07 - Header + Text
Eurosport - 07 - Header + Text
Eurosport - 07 - Header + Text
Eurosport - 07 - Header + Text
Eurosport - 07 - Header + Text
Eurosport - 07 - Header + Text
Eurosport - 07 - Header + Text
Eurosport - 07 - Header + Text
Eurosport - 07 - Header + Text

Eurosport - 07 - Single Image (1 of 2)

Eurosport - 07 - Single Image (1 of 2)
Eurosport - 07 - Single Image (1 of 2)
Eurosport - 07 - Single Image (1 of 2)
Eurosport - 07 - Single Image (1 of 2)
Eurosport - 07 - Single Image (1 of 2)
Eurosport - 07 - Single Image (1 of 2)
Eurosport - 07 - Single Image (1 of 2)
Eurosport - 07 - Single Image (1 of 2)
Eurosport - 07 - Single Image (1 of 2)
Eurosport - 07 - Single Image (1 of 2)
Eurosport - 07 - Single Image (1 of 2)
Eurosport - 07 - Single Image (1 of 2)
Eurosport - 07 - Single Image (1 of 2)

Eurosport - 07 - Looping Video

Eurosport - 07 - Looping Video
Eurosport - 07 - Looping Video
Eurosport - 07 - Looping Video
Eurosport - 07 - Looping Video
Eurosport - 07 - Looping Video
Eurosport - 07 - Looping Video
Eurosport - 07 - Looping Video
Eurosport - 07 - Looping Video
Eurosport - 07 - Looping Video
Eurosport - 07 - Looping Video
Eurosport - 07 - Looping Video
Eurosport - 07 - Looping Video
Eurosport - 07 - Looping Video

Eurosport - 07 - Single Image (2 of 2)

Eurosport - 07 - Single Image (2 of 2)
Eurosport - 07 - Single Image (2 of 2)
Eurosport - 07 - Single Image (2 of 2)
Eurosport - 07 - Single Image (2 of 2)
Eurosport - 07 - Single Image (2 of 2)
Eurosport - 07 - Single Image (2 of 2)
Eurosport - 07 - Single Image (2 of 2)
Eurosport - 07 - Single Image (2 of 2)
Eurosport - 07 - Single Image (2 of 2)
Eurosport - 07 - Single Image (2 of 2)
Eurosport - 07 - Single Image (2 of 2)
Eurosport - 07 - Single Image (2 of 2)
Eurosport - 07 - Single Image (2 of 2)

Fans are athletes too.

Even apparel got the raw treatment. The Eurosport identity extends to merch and swag, with new product guidelines for everything from ski gear to lip balm. We extended the brand experience to showcase potential partnerships with everyone’s favourite brands.

Fans are athletes too.

Even apparel got the raw treatment. The Eurosport identity extends to merch and swag, with new product guidelines for everything from ski gear to lip balm. We extended the brand experience to showcase potential partnerships with everyone’s favourite brands.

Eurosport - 08 - Header + Text

Fans are athletes too.

Even apparel got the raw treatment. The Eurosport identity extends to merch and swag, with new product guidelines for everything from ski gear to lip balm. We extended the brand experience to showcase potential partnerships with everyone’s favourite brands.

Fans are athletes too.

Even apparel got the raw treatment. The Eurosport identity extends to merch and swag, with new product guidelines for everything from ski gear to lip balm. We extended the brand experience to showcase potential partnerships with everyone’s favourite brands.

Eurosport - 08 - Header + Text
Eurosport - 08 - Header + Text
Eurosport - 08 - Header + Text
Eurosport - 08 - Header + Text
Eurosport - 08 - Header + Text
Eurosport - 08 - Header + Text
Eurosport - 08 - Header + Text
Eurosport - 08 - Header + Text
Eurosport - 08 - Header + Text
Eurosport - 08 - Header + Text
Eurosport - 08 - Header + Text
Eurosport - 08 - Header + Text
Eurosport - 08 - Header + Text

Eurosport - 08 - Single Image (1 of 3)

Eurosport - 08 - Single Image (1 of 3)
Eurosport - 08 - Single Image (1 of 3)
Eurosport - 08 - Single Image (1 of 3)
Eurosport - 08 - Single Image (1 of 3)
Eurosport - 08 - Single Image (1 of 3)
Eurosport - 08 - Single Image (1 of 3)
Eurosport - 08 - Single Image (1 of 3)
Eurosport - 08 - Single Image (1 of 3)
Eurosport - 08 - Single Image (1 of 3)
Eurosport - 08 - Single Image (1 of 3)
Eurosport - 08 - Single Image (1 of 3)
Eurosport - 08 - Single Image (1 of 3)
Eurosport - 08 - Single Image (1 of 3)

Eurosport - 08 - Single Image (2 of 3)

Eurosport - 08 - Single Image (2 of 3)
Eurosport - 08 - Single Image (2 of 3)
Eurosport - 08 - Single Image (2 of 3)
Eurosport - 08 - Single Image (2 of 3)
Eurosport - 08 - Single Image (2 of 3)
Eurosport - 08 - Single Image (2 of 3)
Eurosport - 08 - Single Image (2 of 3)
Eurosport - 08 - Single Image (2 of 3)
Eurosport - 08 - Single Image (2 of 3)
Eurosport - 08 - Single Image (2 of 3)
Eurosport - 08 - Single Image (2 of 3)
Eurosport - 08 - Single Image (2 of 3)
Eurosport - 08 - Single Image (2 of 3)

Eurosport - 08 - Single Image (3 of 3)

Eurosport - 08 - Single Image (3 of 3)
Eurosport - 08 - Single Image (3 of 3)
Eurosport - 08 - Single Image (3 of 3)
Eurosport - 08 - Single Image (3 of 3)
Eurosport - 08 - Single Image (3 of 3)
Eurosport - 08 - Single Image (3 of 3)
Eurosport - 08 - Single Image (3 of 3)
Eurosport - 08 - Single Image (3 of 3)
Eurosport - 08 - Single Image (3 of 3)
Eurosport - 08 - Single Image (3 of 3)
Eurosport - 08 - Single Image (3 of 3)
Eurosport - 08 - Single Image (3 of 3)
Eurosport - 08 - Single Image (3 of 3)

Bringing financial freedom to the unbanked of the Philippines.

We partnered with Tyme Bank to launch GoTyme, a new digital bank in the Philippines. We created a brand and digital experience with an authentic and empathetic perspective on the banking industry; a familiar voice in a world full of ones and zeros.

Understanding banking
in the Philippines.

The financial power imbalance in the Filipino market drastically favours banks. Real and perceived barriers to entry lead many of the unbanked to feel that financial freedom is unattainable.

“I want to make sure I have a stable and upwards trajectory in my career.”

“I want to provide for my family and our day-to-day needs.”

“It would be good to have easy
access to my bank.”

We saw the opportunity to create a customer-centric banking experience. One that empowered users, helping them do exactly what they want with their money. A service that values people over their account balance.

Potential Unlocked: banking with transparency and empathy.

We developed a set of creative principles to ensure the design and digital identity build access and understanding into every application. The result is a surprisingly human feel to a fearlessly future-focused take on banking. Potential Unlocked is the idea at the core of the system–a mission to reinvent banking and help people unlock their financial futures.

Small actions. Big results.

The brand’s visual language puts money in motion, illustrating the fact that GoTyme is here to help users unlock their potential by breaking big goals down into manageable steps. From additive motion behaviours to the tagline “It all adds up”, the brand communicates the power of small actions over time.

Your Steps
Your Potential

Forging the future of banking, together.

We worked closely with the Tyme Bank team, using creative shares and workshops to make sure the brand reinforced our strategic approach and would resonate with its Filipino audience. Internal design workshops throughout the project gave us space to reimagine familiar banking behaviours and develop unexpected, effective solutions.

Start at uncomfortable.

We start our creative journey at uncomfortable, to invent the new, to find the edges. The process will get us to just right. If we start at safe, it could take us to boring. And who wants their brand to be boring?

Prototyping and testing.

By building working prototypes, we were able to test how design decisions would facilitate the overall experience. As we developed the UI, we conducted usability testing to make sure the experience was intuitive and effective.

Round 1 - Low fidelity prototype

Round 2 - Brand colour application

Round 3 - UI development

Final product design

Powerful experiences that empower and educate.

The final experience puts financial control in the hands of the customer. From getting an account and card within five minutes, to setting up savings pots, we built access, understanding and empowerment into every moment.

Moments of delight and achievement.

Intuitive and full of wonder.

Each product interaction sparks delight, with motion behaviours that celebrate every success. The motion system and component library use the shapes of a debit card and a coin to create stunning patterns, with varied transparency and layering suggesting accumulation and momentum.

Delivering real world honesty.

The new tone of voice is human first and bank second, delivering information in a clear and positive way. It’s genuinely optimistic with a touch of local familiarity, standing out in a traditionally impersonal sector. The voice facilitates an open, transparent and honest financial perspective that helps make the product accessible to everyone.

Creating a better future for all.

The system sets the tone for a new kind of financial future, shaping a better way forward for us all. GoTyme's brand is equal parts innovation and human understanding, confidently building on the now to bring you what's next.

Digitally futureproofed.

We believe in giving our clients the tools they need to realise the vision we’ve created together. So we built a digitally-hosted brand platform and component library to house the GoTyme brand. Rather than a strict set of rules, the guidelines are meant to inspire the GoTyme business, their partners and the press with the story behind the brand, and empower future creatives with the resources they’ll need to create effective, on-brand assets.