DIXONBAXI: A YEAR AS A CREATIVE FORCE IN INTERNATIONAL TV BRANDING.
London - International branding and creative agency, DixonBaxi continue their rapidly increasing experience of the TV branding market. It just over 12 months they will have developed eight major projects covering markets across all major TV territories both existing and emerging. This extends their existing cross media branding experience to focus on the development of the next generation of TV channel identities.DixonBaxi channels are currently reaching more than a billion people across Europe, Asia, South America, Africa and Australasia. Their TV brands will bring energy, excitement, engagement and creativity to a daily watching audience of over 100 million people.
The key projects:
1. STUDIO UNIVERSAL/ LatAm
A leading US movie channel for South America from one of Hollywood’s most successful studios.
2. 13th STREET from UNIVERSAL / France, Germany, Spain, CEE, Australia
Delivering premium crime and drama content in key territories.
3. MOVIES NOW (Times of India) / India
Launching India’s first HD TV channel. Number 1 import movie channel in India.
4. DIVA UNIVERSAL / Asia, CEE, Italy, Benelux, Africa
Delivering premium content to a global female audience.
5. SONY MAX / South Africa
The number one male skewing action brand for a key territory.
6. KOMMERSANT / Russia
Turning Russia's leading daily newspaper into a groundbreaking 24 hour news channel.
7. SONY SET / UK
Inventing an international TV mega brand for the UK audience.
8. STAR TV / India
Launching India’s biggest TV network in High Definition, including India’s biggest TV channel, Star Plus.
June 6th, 2011
12 months: 8 major international channel launches and rebrands.