May 17th, 2013
Renowned type design studio Fontsmith has launched FS Emeric, a new typeface that represents the culmination of over two years’ work by Fontsmith’s type design director, Phil Garnham.
As part of the launch 11 leading design studios from around the globe were invited to create a limited edition A1 poster using one weight of FS Emeric. We were one of them.
Believe in® designed an additional campaign poster, and all 12 have been screen-printed onto 175gsm Colorplan and hand numbered by Dan Mather in London.
Participating studios included Pentagram, Build and Bibliothèque in London, Manual in San Francisco, Studio Dumbar in Rotterdam and Lundgren+Lindqvist in Gothenburg.
Our poster was inspired by the "history of the expression 'Time and tide wait for no man', we used visual references from the font to craft the iconography, creating an image that aimed to capture the combined essence of the font and the phrase."
Get the font here.
You read about the project on Creative Review.