Who can resist the power of the poster format?
Well certainly not us. The more we work with motion, digital technologies and new formats, the more we love the raw power of a beautifully crafted poster. Its formal dimensions, its tactility and power at a distance and the quality of detail close up. A beautiful canvas for expression, art, communication.
Over the years we’ve created quite a few, collaborated on several poster sets and generally brought projects to life through A3, A2, A1 and even A0 posters. So we thought it would be interesting to look back at a few of our favourites.
MTV 2 Statement Poster
First up is an old favourite from the first year of DixonBaxi. A set of three posters for our rebrand of MTV2. Using the genuine and unfiltered language of the audience, the poster set was a call to arms. A brazen assault on the mindless stream of commercial music filling the airwaves. Irreverent, bold and uncomplicated, it summed up the angst and energy of the channel.
FS Emeric Limited Edition
To celebrate the launch of the FS Emeric typeface, Fontsmith asked DixonBaxi, among other leading design studios to create a limited edition poster. Each poster has been designed with one specific weight of the FS Emeric typeface. Ours was FS Emeric Regular. Entitled Time + Tide, our poster was inspired by the history of the expression ‘Time and tide wait for no man’, we used visual references from the font to craft the iconography, creating an image that aimed to capture the combined essence of the font and the phrase.
Screen printed by Dan Mather A1 onto 175gsm Colorplan stock and hand numbered, each poster has a limited run of 50. Participating studios included Pentagram, Build and Bibliothèque in London, Manual in San Francisco, Studio Dumbar in Rotterdam and Lundgren + Lindqvist in Gothenburg.
13th Street Launch Poster
As part of series of global channel rebrands for NBC Universal we created a new brand for 13th Street. The channel is a thrilling, uncompromising world full of intrigue and unusual characters, places and moments that inspire unanswered questions, inviting the viewers to create their own interpretations of the narrative. The poster we created was a record of the intense shoot that we undertook to create the live action backdrop for the channel. Shot over two weeks in Germany, we covered over eleven hundred miles, twenty eight locations and over a thousand shots.
Sixty Second Stories Competition Poster set
For the launch of our sister company, Story Film we created a competition open to new filmmakers. The entrants could create any type of film, as long as it was exactly 60 seconds long. The winner received a 1,000 Euro prize. In order to cut through the clutter of the independent film industry and capture the spirit of the filming process, each poster was a direct call to action.
A long gestating and very personal project, Zero is a Science Fiction Graphic Novel and Film. The posters were a way to reinvigorate ourselves when we launched DixonBaxi after many years of travelling the world and opening design studios. Heavily art directed and beautifully shot by photographer Jason Tozer, each is a style frame for the final project. When and if we finally get it out to the world!
An Exhibition in Mono Poster
Blanka, an online outlet for original, vintage and limited edition posters and prints, invited 28 renowned designers to each produce an A2, black and white poster representing one of a list of 28 essential design terms. An exhibition of the work, ‘1: An exhibition in mono’, launched during London Design Festival in 2006. We were given ‘words’ as our title and instinctually wanted avoid a pure text approach or relying on a quote. After much deliberation and discussion we decide to create a photographic poster that represented the debate we had of finding the right approach to deliver the sentiment.
Check out our collaborative poster project ‘Joining the Dots’ here.