DixonBaxi. Think. Create.
DixonBaxi is an independent brand agency based in London.
We work with the world’s most forward thinking companies to reinvigorate organisations, inspire innovation, align team culture and bring brands to life across all platforms.
Our approach is driven by strategic insights and harnessing that potential to create distinct brands that emotionally engage audiences internationally.
We have created effective brand experiences for NBC Universal, News International, Betfair, Sony television, Fremantle Media, Discovery Europe, Star Network India, Kommersant and Formula 1 reaching a global audience of over 1 billion people.
Department for Transport
Discovery Channel Europe
Formula 1 International
Sony Computer Entertainment
Sony Entertainment Television
Sony Pictures International
Star Networks India
Starcom MediaVest Group
Sci Fi Channel
Times of India
Universal Networks International
Viacom Networks International
"DixonBaxi helped MTV2 find its balls again. They helped us to refine the MTV2 brand positioning, to fuse the channel with attitude and deliver a radical on-air look that was visually striking. And our audience loved it. Our ratings increased immediately and it is without doubt the freshest looking channel in the music section of the EPG."
VP Programming and Development
"DixonBaxi were everything you’d want from a creative partner. Full of inventive ideas, prepared to listen to ours and as passionate as we were about the Five brand."
“DixonBaxi responded to the SingStar Brand Identity brief in a supremely intuitive way. Their creative work was not only of an excellent standard and universally credited across all facets of the business, but produced in a way that has enabled ultimate creative cohesion across the entire through-the-line international marketing and communications campaign.”
Sony Computer Entertainment Europe
"I first worked with DixonBaxi whilst at MTV UK. I was incredibly impressed with their deep understanding of brands, portfolio management and the subsequent level of creativity following the brand strategy work. Being just a complete delight to work with, when changing organisations, they were the first people I called to advise me on how to redefine SMG. Our work built upon our strong relationship and mutual understanding of the importance of how brand strategy impacts the strategic direction, culture and structure of an organisation. Not to mention, the amazing business results it delivers across the board."
Group Marketing Director
Starcom MediaVest Group
"I've worked with DixonBaxi on various brand development exercises, including major projects for global TV properties like Neighbours and Merlin. What has made me come back to them each time is that not only do they understand how to get to the heart of a brand - but also that they execute extremely good creative across a very wide range of disciplines, with absolute attention to detail."
“DixonBaxi are consummate professionals: smart, creative, flexible but – above all – strategic in their approach to brand identity, communication and connection. For Five they have effortlessly flexed in and around a complicated stakeholder process; have always maintained remarkable humour in the face of myriad questions and ‘whys’ as well as delivering over and above that which they were tasked with doing. They are – simply – gents and craftsmen in a marketing communication world famed for rip off and one up-man-ship. I would work with them always, if I could. You should too.”
Head of Brand Strategy and Marketing
“We now feel fresh, contemporary and inspiring – you’ve truly dragged our brand into the 21st century (or should it be 22nd??).”
Marketing + Communication Director
Sci Fi Channel
"We asked DixonBaxi to help us to clarify and streamline our brand. They were full of insights and fresh ideas adding clarity and direction to our identity. The process was stimulating and pragmatic, helping to galvanise our internal team whilst also elevating our external image and profile."
Chief Operating Officer
Money Portal Plc
"Their work for us became the cornerstone and means of communicating our vision, to which they brought a fresh perspective, considerable insight and great innovations along the way."
Founder + Chairman